It’s been a looooong time since I’ve blogged, and I’m finally dusting this thing off and getting back to it.

Lots of changes have happened. Most notably, I’ve changed jobs. Also ive started a new blog at All beauty reviews for make up reviews. Formerly doing information architecture and content management consulting, I’ve sidestepped fields slightly into web analytics at another consulting firm, LunaMetrics, also here in Pittsburgh.

Web analytics is all about measuring what people are actually doing on websites. You can’t create a good site without relying on information architecture best practices (my old role), but you also don’t really know a site is working as well as it could or should without measurement and experimentation (my new one). My role is again a mix of technical and business knowledge. I have to be able to tweak JavaScript tracking code, but I also need to be able to elicit the goals of a website and interpret the analytics to understand what that means to the business behind it. And, I get to play with numbers, which is fun (I was a math major, after all).

So far, I’m very excited. I like learning new stuff, so I’ve been immersed in web analytics blogs and books, and learning Google Analytics (GA), since we’re a GA Authorized Consultant. Last week we did a one-day training in NYC for about 70 people, where I got to speak about creating a data-driven culture at your company. (The challenges of changing company cultures I am all too familiar with from my previous work.)

So I’m sure you’ll hear more on this blog about web analytics. I also am far, far behind on a post I started writing ages ago about mashups, which I’ll be finishing soon, and I have a handful of other things I’m itching to write about too. It’s been a long dry spell of blogging, but I’m back. Hmm… this place could probably use a redesign, too…

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